How to Compete Against the Digital Giants and Thrive

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service.

Jonathan Byrnes, MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, illustrate how companies can survive—and win—in this era of digital behemoths in their new book, CHOOSE YOUR CUSTOMER: How to Compete Against the Digital Giants and Thrive.

CHOOSE YOUR CUSTOMER is a powerful and timely guide for managers to level the playing field against their biggest competitors by choosing and providing value to the right customers by:

  • Identifying and focusing on the customers who are the most profitable
  • Providing services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use
  • Supporting your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth

These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, CHOOSE YOUR CUSTOMER provides detailed and actionable advice on how to compete successfully with the aggressive giants and how to increase profits as a result.

How do you compete with the digital goliaths?
Let us count the ways.
A terrific blueprint to successfully go to market and win against the digital giants.
Resideo Honeywell
This book provides a tried and true, data-driven, logical approach to developing and executing a successful strategic transformation in today’s threatening high-risk environment.
Harvard Business School
This book is a road map of initiatives that will drive a 20–30 percent profit improvement.
Boston Consulting Group
Choose Your Customer explains how to develop and manage new innovative, win-win relationships with your customers that target and meet their specific, evolving needs. Every manager will benefit from reading it.
Cardinal Health
Required reading for managers of and investors in any supply chain-related business. If you’re still thinking that maximizing efficiency is a key imperative for your business, then you REALLY need to read this book.
Raymond James
Choose Your Customer is a great master plan for companies to better understand their customers and align to improve performance. A must-read for today’s managers in a world of disruptive competitors.
Staples Kroger
Essential reading for CEOs, CFOs, and other managers who need to reposition their companies for success.
Dartmouth Tuck School